Advertising
Ads should be bold and impactful. They are the first impression the reader will receive about the event or program, so they should lift their curiosity and desire to want to learn more. The following is a variety of event advertisements I have designed, including hiring campaigns, newspaper small ads, and more.
Student Journalists Program
This award-winning advertisement (NY Press Association: 1st Best House Ad, 2020) publicized The Highlands Current’s Student Journalists Program available for local high school students interested in learning the industry firsthand. Student journalists collaborate on reporting as correspondents and are mentored by the editor and writers of the newspaper.
Every Tuesday at The Current is ad day, where the ad manager will send over any information from advertisers who need an ad designed for that week’s paper. These ads need to have a quick turnaround to be approved by the clients at the end of the day.
Award Winning Small Ads
While working for the University at Buffalo’s College of Arts and Science, I was tasked to design a flyer highlighting the most important dates for upcoming graduates. Utilizing the brand guide for the university, I designed this bold calendar-like promotion so graduates knew which dates to look out for.